How social is your marketing?

Marketing is changing.  The web is changing.  Are you changing with it?

Marketing is no longer a one-way flow of information from company to customer/client.  The web allows people to voice their opinions - whether good or bad - on anything and everything.  You, your company, brands, products and services are being talked about right now - do you know what is being said?  If you are not 'out there' in the social web then you are not able to respond.

Are you burying your head in the sand and hoping that the 'social web' is a passing fad and will fizzle out? or are you ready to embrace the opportunities and confront the threats and be a part of what is going on around you?

If you want the answer to the question of: "How social is your marketing?" then this one-day workshop is for you.

Who should attend

This workshop is for you if you want to understand what social marketing is and learn how to use it to maximise the benefit to your business.  The workshop is aimed primarily at business owners but is also relevant to staff with responsibility for social marketing within their organisation.

Why you should attend

This workshop takes you back to the basics and explains the fundamentals of social marketing so you can work out exactly where it fits in with you and you with it.  The major platforms, including Twitter and Facebook, are explained plus how they could apply to you.  This workshop is very hands-on and interactive.  By the end of the day you will be in a position to market your business confidently using the right social platforms for you.

The benefits of attending

To your business - you, your company, brands, products and services are being talked about right now.  By understanding what you can do to harness the social web you will be well placed to not only respond to what is being said, but also to lead and influence what is being said.

To you as an individual - social marketing is not going away.  By attending this workshop you will get 'up-to-speed' on the latest in social marketing and be in a position to get your business to the forefront of what is happening and get ahead of your competition.

You will learn how to:

• establish goals and objectives for your social marketing
• profile your target audience
• chose the right platform/s to use
• integrate your social marketing with your business' overall marketing strategy
• set up and use accounts on Twitter, Facebook and LinkedIn
• set up and use a blog
• write interesting content that gets read and, better still, forwarded to others
• manage your accounts and be given valuable time-saving tips
• use social marketing effectively (and what not to do!)
• measure your success

What you will take away with you

At the end of this workshop you will be ready to start using social marketing effectively as you will have set up accounts on the social media platforms that will best serve your business.  You will confidently be able to put into practice what you have learnt as soon as you get back to your desk.

What you need to bring with you

In order to maximise the benefit of this workshop you are strongly advised to bring along a laptop to use throughout the day.  This means that you will be able to set up your accounts in real-time and start using them whilst at the workshop - hands-on experience is essential in social marketing.

If you do not have a laptop to bring with you then you will have access to one during the workshop but this will not be on an exclusive basis.

Your added bonus

As your time is precious we want to squeeze every last drop of benefit to you so we add a networking spin to each workshop.

At the start of each workshop you are given the opportunity to talk about you, your business and what type of contacts/leads you are looking for.  This not only puts you into perspective for your trainer, but also allows the other attendees to find out about you and think how they can help you and you help them.  We do a business card swap so you can all keep in touch afterwards and have an area in the training room for you to place flyers/brochures etc for the other attendees to take away with them.

Building your network of business people is an important part of marketing your business so we build time for this into the workshop schedule.